The US Ad Council has launched a $500M campaign to promote the coronavirus vaccine. The first ad was launched on Thursday. The ad campaign is designed to target people who are eligible to receive the COVID-19 vaccine. Many media personnel and other celebrities have joined the campaign.
According to a recent survey, 40% of Americans are still undecided whether to get themselves vaccinated or not. They are the main target audience for this campaign. The Ad Council plans to focus on these groups and address their issues.
The campaign’s tagline “It’s up to you” says it all. The main idea is to revive the memories of pre-pandemic times and to ensure people that only if they get themselves vaccinated, they will be able to relive those memories again.
The tone of the ad launched on Thursday is positive with a reminiscence of the past. The ad shows people holding hands, hugging each other, going to church masses, birthday parties, etc., a small reminder of how our world is missing these day-to-day activities.
The Ad Council plans to launch separate ads for different segments of society. For instance, there has been a lot of hesitation among the black community and the Hispanics over getting themselves vaccinated.
The ads will run on television, radio, and online. Twitter and Facebook will be used vastly in the project to target the right audience.
The Ad Council has collaborated with many partners to make the campaign a success and achieve the goals attributed to it. Color of Change, NAACP, Black Coalition Against COVID-19, National Medical Association, National Hispanic Medical Association, UnidosUS, National Alliance for Hispanic Health, United States Hispanic Chamber of Commerce (USHCC), National Urban League have joined hands for this noble cause.
The Ad Council is a nonprofit organization that provides scientific information and guidance to the Department of Health and Human Services and the Centers for Disease Control and Prevention.